Premium Jasmine Rice
(Thai Hom Mali) 2023 Promotion Program

Mr. Pramook Jirdpongsatorn, honorary trade advisor of the department of international trade promotion of the commerce ministry of Thailand. He is the CEO of PJ US GROUP and is in cooperation with the director of Thai Trade Mr. Niwat Hansaward (L.A. office) for the Thai Hom Mali rice promotion program in both California and Texas.

This program started March 1st ,2023 up until September 15th, 2023. We have done the promotion through distributors in Texas, California and the East Coast.

With this program we expect the sales to go from 5,000 MT to 10,000 MT by the end of this year and to 15 - 20,000 MT in 2024.

Our goal is to educate U.S. companies, market chains and consumers to understand and appreciate the real quality of Thai Jasmine Rice, until now everywhere we do demos and tasting people is loving our Thai Hom Mali Rice.